Gone are the days when industry was a property of the ivory tower residents. With the demand-supply scenario changing, business has now become the stronghold of the bourgeois. And with management having paved the way for the new gold rush and management schools sprouting like mushrooms (yes, it's almost that way), brand image, brand equity, marketing mix etc. are common jargon for most of the wannabe executives. But the middle-class has to still rely on consultants, parting with a huge sum of money in the process, to know about the ever-volatile market.
To solve the hoi polloi's problems, the modern marketing guru Jagdeep Kapoor has come up with a book called 'The 24 Brand Mantras', which focuses on building brands by appealing to both the minds and the hearts of consumers. The 'mantras' (strategies, as we call them) have been formulated to provide satisfaction to the consumer as also to create wealth for the marketer. The author also claims to cover all the important elements of the Marketing Mix. Jagdeep Kapoor will give a lecture on his book and on the current market scenario. The cost of the book is Rs. 150.
Jagdeep Kapoor is the Managing Director of Samsika Marketing Consultants Private Limited, Mumbai, a consulting firm. He is also a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies.
Please contact Crossword at 776-1080/84 for further details.
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