Chettinad Chic: Events in Hyderabad

PREVIEW FOR CHETTINAD CHIC

Chettinad prints, which are considered the height of style in saree circles, have
modest roots. Originally worn only by people of the washermen (dhobi) community,
Chettinads were recognized by their striking colours and bold borders. Cast on
a much coarser yarn back then, these prints first drew the attention of a few
inspired designers and then made their way into the wardrobe of most every woman.

Chettinads are not available in black, but they're stunning in their contrasts
of maroon, mustard and greens. And now, of course, they are made of much finer
fabrics.

95 Parklane, for instance, has Chettinads in mercerized cottons (Rs.1,200 onwards).
This fabric is softer than cotton and like all Chettinads, is easy to pick for
daily wear. The store also has dress material and kurtas (Rs. 600 average) of
the same prints. This festival features Chettinads slightly more expensive than
usual, because they are made from softer and finer quality cotton.

Please contact 95 Parklane at 2781-2160 for further details.