The Confederation of Indian Industry (CII) is organizing Brand Summit 2008, the 4th edition of the International Convention on Brand Building, on 1st & 2nd February, at the Hyderabad International Convention Centre, Hotel Novotel.
The consumer doesn't appear as brand loyal as before, and increasingly the her attention span appears to be too short to get the brand message across. The retailers are not helping either - they exercise more control than would please the companies. And competition is more cruel than ever - they constantly innovate and come up with improved versions, or at least make it appear so to the consumer. Indeed, the brand doesn't appear as invincible as before.
In this context, therefore, more than ever before, brands today are fighting to stay relevant to the consumer. And hence the theme of this year's convention: "The Brand is dead. Long live the Brand!"
The summit broadly follows the case study format, and will cover Corporate Brands, Iconic Brands, Technology/Service Brands, Luxury/Retail Brands and Popular Brands. Some of the key speakers are:
Dan Wieden, CEO, Wieden + Kennedy, USA
Tom Blackett, Deputy Group Chairman, Interbrand, UK
Deep Nishar, Product Director, Google, USA
David Shaw, Director-Brands, Lenovo, Singapore
D Shivakumar, Managing Director, Nokia India
R Gopalakrishnan, Executive Director, Tata Sons
B M Vyas, Managing Director, Amul India
Mohan Murjani, Chairman, Murjani Group
Nitin Paranjpe, Executive Director - Home & Personal Care Hindustan Unilever Ltd.
Dr V Kumar, ING Chair Professor, Executive Director, ING Center for Financial Services, University of Connecticut, School of Business
Vikram Rao, Business Director, Textiles & Apparel, Aditya Birla Group
Sunil Kumar Alagh, Chairman, SKA Advisors Pvt. Ltd.
Maitri Kumar, Marketing Director, HSBC Bank
Anjan Sen, Director - Pharmaceuticals Marketing, Pfizer Ltd.
Richard Saldanha, Executive Director, Blackstone India
Dr J Geeta Reddy, Minister for Sugar, Industries & Commerce, Export Promotion, Govt. of Andhra Pradesh
Entry is by registrations only. The charges are Rs. 7,500 for a corporate and Rs. 3,000 for academic institutions per head. Please contact the Confederation of Indian Industry at (044) 4244-4555 for further details.
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