Pochampally Mela: Events in Hyderabad

PREVIEW FOR POCHAMPALLY MELA

Behind every unsuccessful weaver there are several saris, and as APCO takes cognizance
of this, here's a cool opportunity for you to get some great deals.

The life of the Pochampally weaver, fraught with difficulties, worries and tensions, is well known to all of us thanks to the media. In order to help the Pochampally weavers of Nalgonda, APCO has purchased stocks from different co-operative societies and is exhibiting them as an exclusive Pochampally Mela. The exhibition offers 30% discount on saris, dress materials, dupattas and bedsheets.

The hall on the first floor offers new designs, new colors and new patterns. In the sari section, the silks are inviting on account of the new color schemes and weaving patterns. Besides the traditional ikkat, there are new designs - there is a bold use of geometric designs like checks (big and small) and box-like squares and rectangles, which figure in the borders and pallus.

Some special variety saris like Kanchipuram and Gharchola of Gujarat are available at a reasonable price. After discount, you can purchase silk saris for as low as Rs. 1,200 going up to Rs. 2,500. The other new aspect is the color - there are many new shades besides the usual mustards, reds, maroons and greens. The cotton saris are simple but ideal for the heat, and cost Rs. 250.

Mercerized cotton bed sheets and the thicker variety of ikkat bed sheets are also available in plenty. Some dress material and dupattas can be mixed and matched for stitching a salwar / churidar suit. While the dress materials are priced at Rs 70-90 per meter, the dupattas cost about Rs. 225.

The unique feature of the mela is that APCO has picked up all the latest stocks for this exhibition. These new designs were developed through various efforts - by the weavers themselves, and with suggestions from Gopika Nath from Delhi and the National Institute of Fashion Technology.

Please contact 322-6096/322-2997 for further details.