Bally Sagoo Live: Events in Hyderabad

PREVIEW FOR BALLY SAGOO LIVE

At fullhyd.com we've never thought much of people who create music that has already
been created, especially by someone else. But this guy is still something else.
Bally Sagoo, a popular DJ among the Asian community who mixes traditional Indian
music with Western beats, will perform this evening at TI, and you can bet that
this 100,000W evening will be one you'll reverberate to.

Sagoo grew up rooted in the tradition of his parents' ancestry and the cultural influences of his environment in Birmingham, UK. As his parents filled the house with their musical heritage, Bally mixed tapes in his bedroom. Obsessed with music, he used to spend hours at this, and as time progressed, his musical creations embraced Indian sounds with funky beats and rap.

In 1989, Bally approached a local recording company 'Oriental Star' and remixed the song 'Hai Jamalo Tutak Tutak Tuttiyan...' by the renowned Bhangra singer Malkit Singh. The song was an instant success worldwide. It was the first time Bally worked in a recording studio. And Wham Bam was the first ever album he produced.

Sagoo was the first Asian artist to bring Asian music into the 20th century. His name became a regular on the Asian dance scene. He became full time in-house producer for Oriental Star and made a series of remix albums for the label, and went onto produce the ground breaking Magic Touch featuring the voice of the legendary Nusrat Fateh Ali Khan.

Bally's next big break came with the release of Bollywood Flashback in 1994. The concept for the album was to revitalize a selection of some great golden oldies from the Indian film industry, which is renowned for its musicals. In England, his first single 'Chura Liya...' became the first Indian language record to be listed on Mainstream Radio One. Bally felt he had achieved phenomenal success within the Asian community, and that now it was time for him to cross over to the mainstream.

He achieved this with his second album Rising From The East, released via Sony. A cool and trendy album, it showed Bally's skill as not only being a remixer but also a serious original music writer. The album smashed the barriers of race and culture when Radio One listed 'Dil Cheez'. The impossibly infectious track climbed to number twelve in the UK Top 20 in October of 1996. The follow up single 'Tum Bin Jiya...' also climbed to No.2 in the UK Charts in January 1997. Breaking all records by being the first ever-Indian language song to enter mainstream charts, the song made Bally a hot property.

Bally has traveled all over the world as a DJ, playing to packed houses. He is still the highest paid Asian DJ in the world, and his status within the Indian markets is equivalent to that of Sasha and Carl Cox on the Western DJ scene. He has toured India supporting Michael Jackson. In 1997 he appeared on the National Lottery.

The Indian Government has recognized his contribution to Indian music and culture, and the President invited Bally to his Palace in Delhi. In 2000, Bally won the 'EMMA Awards' (Ethnic Multicultural Media Awards), up against the likes of Jamelia and Brand New Heavies. He won the award for 'The Best British Production' for his work on his album Bollywood Flashback II, which went Triple Platinum within few months after its release.

Using his hero Babyface's La Face Records as a blue print, Bally has set up his own record label called Ishq (meaning love). This label will work to promote talent from all corners of the world irrespective of its language.

Please contact Maria at 332-3330/332-7899 for further details of the event.