Acharya Atreya Memorial Award For M S Reddy

Abhinandana is felicitating M S Reddy with the Acharya Atreya Memorial Award, on 13th May, at Sri Thyagaraya Gana Sabha in Chikkadpally. On this occasion, Atreya Cine Sangeeta Vibhavari (musical nite) will be organised by Abhinandana, in which Shreya Sai and Winson Herald will sing some songs composed by Acharya Atreya.

A Gandhian, M S Reddy was born on August 15, 1924, near Nellore. He led several protest marches against social injustices. A born poet, he penned more than 5,000 lyrics responding to the situations and events with great clarity. He also offered outstanding contribution to the growth and development of Telugu cinema.

"Sahaja Kavi" as he is known for his lyrical simplicity in penning poems, M S Reddy played a vital role in the shifting of the Telugu film industry from Chennai to Hyderabad. He has produced 25 films, including a mega production 'Ramayanam' with 3,000 child artistes, which bagged a Best Children's Film award.

He served the film industry in various capacities - President of Telugu Film Producers' Council, the South-Indian Film Writers Association, and the Film Nagar Cooperative Housing Society, and Chairman of the A P Film Development Corporation. At present he is the Chairman of Kala Sagar Cultural Trust, Chennai, and President of Vemana Foundation, Hyderabad.

He was conferred upon the title 'Abhinava Vemana' by the Prakasam District Writers Association in 2002, and the Raghupathi Venkaiah Award in 2005.

Please contact E Bhavani at 2767-3307/93933-57225 for further details.