Blender's Pride Fashion Tour 2010

Aishwarya Rai, Shahrukh Khan, A R Rehman, Serena Williams, Hrithik Roshan, Sania Mirza, Zaheer Khan, Irfan Pathan, Glen McGrath and Katrina Kaif all on one platform. Okay, it's not them - it's all their designers on one platform.



The Blender's Pride Fashion Tour 2010 is all set to scorch 6 cities this season, with 12 designers and 21 shows. With a line-up of 14 of India's top designers, the tour will start at Chandigarh on 7th August and end on 26th September with Bangalore as the last stop.



The Blenders Pride Fashion Tour will feature Ashish N Soni, Asmita Marwah, Gavin Miguel, Gunjan & Rahul, Mandira Wirk, Nandita Mahtani, Neeta Lulla, Raghavendra Rathore, Shantanu & Nikhil, Surily Goel, Vikram Phadnis and Wendell Rodricks.



Hyderabad's edition will showcase Asmita Marwah, Gavin Miguel, Mandira Wirk and Ashish M Soni's collection on 13th August; while Shantanu & Nikhil, Raghavendra Rathore, Vikram Phadnis and Neeta Lulla will exhibit their collections on 14th August, at the Hyderabad International Convention Centre.



Asmita Marwah



Asmita hails from Hyderabad, and her designs fuse the traditional with an eclectic and global sensibility. Her Kalamkaris are talked about as much in the streets of Paris and LA, as they are in the gullies of Coimbatore. She was a judge at the Femina/Pantaloons Miss India South Pageant, 2009 where she was chosen to design the Final Evening Wear Round.



Following her showing for Cotton Council International, she was selected to judge the Let's Design reality show. In 2008, from a pool of national as well as international designers, Vogue chose Asmita as a "Promising Talent To Watch Out For".



Gavin Miguel



Gavin Miguel started his fashion company 10 years ago. His styling company "7 Chakras" started a few years ago, and he branched out with a skilled team to make styling part of his work.



He has dressed the likes of Aishwarya Rai Bacchan, Priyanka Chopra, Bipasha Basu, Katrina Kaif, Kareena Kapoor, Abhishek Bachchan, Hrithik Roshan and Rahul Khanna. Projects like L'Oreal, Nokia, Sunsilk, Lux, and films like Fashion, Drona and Dhoom are a few glimpses of his work.



Mandira Wirk



Mandira Wirk, a designer label that has evolved over the past 10 years as a brand, has been groomed with a sense of luxury and modernism, symbolic of subtlety, feminity and romanticism. The brand has footprints in Munich, San Francisco, New York, Los Angeles, London, Hong Kong, Singapore, Dubai, Riyadh, Jeddah, Delhi, Bangalore, Hyderabad and Mumbai, among other cities.



Ashish N Soni



Ashish N Soni is known for serious garments and an approach to fashion that's free of hype and hoopla and a focus on drawing the right line instead of lots of lines. The 3 key elements on which his collection for FW10 is built, are the designer's played down aesthetic, tailoring poweress and keen fashion instincts.



Shantanu & Nikhil



Shantanu & Nikhil have celebrities ranging from leading sports personalities of the world (including Serena Williams, Sania Mirza, Zaheer Khan, Irfan Pathan, Glen McGrath and Stephen Fleming), to Bollywood stars (including Hrithik Roshan, Shahrukh Khan, Dia Mirza, A R Rehman, Kunal Kapoor, Abhay Deol, Kareena Kapoor, Sameera Reddy, Sonam Kapoor Priyanka Chopra, Katrina Kaif, Shilpa Shetty & Deepika Padukone). Their sophisticated design aesthetic goes beyond the ramp to the field of cricket, where they have recently designed the highly-popular Mumbai Indians Jersey for the Indian Premier League (IPL).



Raghavendra Rathore



A lifestyle designer who values the heritage of the bygone era while aiming to induce a fresh modern approach to design, Raghavendra Rathore learnt design at the Parsons School Of Design in New York. The portfolio of the designer's product range spans home products, interior & furnishing design, outdoor iron & wood furniture design, jewellery design, and high-end fashion design.



His contribution in making the Jodhpuri Jacket (Nehru Jacket) and the Jodhpur Pant fashionable is well-documented.



Vikram Phadnis



Vikram Phadnis started his career as a choreographer, before rising to fame as a fashion designer. Retailing from his store in Mumbai, the label stocks high-end Indian and western wear for both men and women.



The designer collection is also available in Johannesburg, Durban, Chicago, Jackson Heights, Dubai, Saudi Arabia and Kuwait; and in Mumbai, Delhi, Hyderabad, Bangalore and Pune.



Neeta Lulla



Hailed as the 'Czarina of Indian Fashion', Neeta Lulla has earned her respect from Bollywood's famous personalities such as Aishwarya Rai, Juhi Chawla, Shilpa Shetty, Kareena Kapoor, Lara Dutta, and Sushmita Sen, to name a few.



Her awards include 3 President Awards for the films Lamhe, Devdas, and Jodhaa Akbar; the Bollywood Award in New York for the film Hum Dil De Chuke Sanam; and the IIFA award for Taal and Devdas. With over 375 films to her credit, she has extended her design expertise to Hollywood projects like Bride And Prejudice, One Night With A King, Mistress Of Spices and Provoked.



Entry is by invitations only. Please contact 6682-4422 for further details.