With the opportunity cost of reading - giving up movies, TV, the Net and more
of that omnipresent blah - having soared, you would've thought that that of reading
itself would go down. Nah, there's the egos of the publishers and the writers
in the track. And so the discounts seem to be emerging a trend, to get the turnovers
into significant digits. So you have A A Hussain, The Bookpoint, Crossword and
now Walden all in it. Hopefully for us, the trend is here to stay!
Walden is one of the largest bookstores of Hyderabad in terms of the number of titles it keeps and the sheer floor and shelf space it allocates to books. And the store is planning to celebrate its 11th anniversary, which falls on 26th of this month, till the 6th of the August. During this period discounts of up to 10% on books, a special discount of 30-80% on some assorted books, and a 10% discount on CD-ROMs will be extended to customers.
A wide collection of fiction and coffee table editions, philosophy and religion related books, children's books and others will be on display for sale. The store also has separate counters for needlework, gardening, interior décor, cookery, IT, management and self-help books. It provides some innovative facilities like instant visiting cards and individualized greeting cards.
On every purchase of items above Rs. 6,000, the customer will get a 'Privilege Card', and he/she will be entitled to a discount of 10% on all his future purchases, life long. For daily purchases above Rs. 200, there will be a lucky dip, and the last customer of the evening will be asked to pickup 2 chits (the 1st and 2nd prizes are gift vouchers worth Rs. 1,000 and Rs. 750). The winner will be informed over telephone the same night, and the gift vouchers can be collected on the following day.
There are surprise gifts, too. Please contact Walden at 341-3434 for further details.