Tabloid journalist Rubini is eagerly awaiting the next scandal, party invitation or sexual proposition to further his career.
Marcello Rubini (Marcello Mastroianni), a frustrated writer, is reduced to tabloid journalism in order to make ends meet. He spends every evening in Via Veneto - the venerable hotspot for people who want to be seen - eagerly awaiting the next scandal, party invitation or sexual proposition. He lives a life of a play-boy, pursuing his career in scandal mongering.
He doesn't find these parties fulfilling but does not have the nerve to change his life, and so is resigned to a shallow existence. La Dolce Vita (The Sweet Life) provoked a controversy when it was first released, as it was the first of the genre eroding the public's confidence in, and admiration of, its rulers.