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Seagram Blenders Pride Fashion Show

Seagram Blenders Pride Fashion Show is an event that took place on 19-Apr-2002 in Hyderabad.
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8 'o clock at 10, Downing Street. Strictly couples only and a dress code of black. The evening looked promising as 10, Downing Street slowly filled up with the hip and happening people of Hyderabad, most of them sleekly decked in designer black. The music thumped as the DJ set the tone of the evening with some fast and peppy numbers. But true to Hyderabadi tradition, there was no sign of the fashion show taking off as pitchers of beer were downed indefatigably by the crowd.

Finally, at around half past nine, the tone changed as the music shifted from dance numbers to fusion and trance. The lights dimmed and the models sashayed out, flaunting the glittering and bright creations of the designer husband-wife team.

Sarita and Nirmal Mandoth, whose collections were on display, have been around for eight years, and have received accolades for their collections. They are amongst the top names in Indian fashion, though to the Hyderabadi circuit they aren't such well-known names - like we all know, the regular exposure to fashion shows here in Hyderabad goes about as far as NIFT.

Adding to the repertoire was Rahul Dev Shetty, who was choreographing the show. He has established his name in the fashion industry with over a hundred shows to his credit. He has also choreographed a show of the famous Victoria's Secret collection of lingerie in Colombo.

As for the models, they were amongst the good ones of Bangalore, and, decked in some breath-taking creations, strutted and swayed and bowled the crowd over. Not just the locals, mind you. There were quite a few people of occidental origin in the pub, and they seemed to be having a good time, too.

The evening started off with a creation that had been specially designed for the Fa Femina Miss India 2000-2001. This was the only dress displayed that was not ethnic in design, with the rest of the show featuring basically experimental ethnic, used in combination with material like georgette, crepe and silk, and embroidered lavishly with silver and golden zari. The women were gorgeous, and the ethnic dresses, with distinct royal overtones, had the audiences spell-bound.

The first collection on display was called the Moonlight collection. This started off with a round of sheer black dresses embroidered with silver zari. These were followed by softer shades of gray, once again in combination with silver. The relevance of the name "Moonlight" was not lost on the audience, as the silvery black look symbolizing the night was apparent.

Unfortunately, the best was over in the beginning itself, as the designs that followed got garish and loud with the colors used veering off first towards violet and blue, and then to purple and magenta. And when one of the male models walked out in a pair of bright pink pyjamas and a sheer pink top, the crowd finally stopped taking the collection seriously. Hereafter it was just a matter of waiting it out.

But with good music, some contests held by Seagram's Blender's Pride with prizes in the form of T-shirts for men and Italian crockery for women, and of course, the booze, kept everyone in good spirits (err… pun unintended!). Hope the trend continues and Hyderabad receives much more exposure. The crowd at 10, Downing yesterday sure proves we deserve it!

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Ratan Kaushal on 15th Mar 2003, 8:35pm | Permalink
It was good one
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