Since money beats looks in sex appeal any day, physical beauty should warrant
no more than a footnote in the lives of the rich, but isn't it interesting what
big business it is? Rich people are God's gift to designers, and here's where
a lot of redistribution of wealth will take place this week before Diwali.
Elahe is the oldest fashion store in Hyderabad that specializes in ladies' designer
wear, and has been rated among the top ten fashion stores in India. Wendel Rodricks,
Kimono, Monapali and our very own Indian designers Anuradha Vakil and Monisha
Bajaj are some of the labels available at Elahe.
The store is bringing a fiery festive collection of salwar-kameezes, saris and
fusion wear of five labels this week: Poonam Bhagat, Anamika Khanna, Sabyasachi
Couture, the Priya Awasthi Art Forum and Sumeru (hand-embroidered and sequined