In the new marketing tradition in town of having festivals for everything, here's
one for celebrating opulence. These guys assume that Rs. 25,000 is the bare minimum
you should have when you are going out shopping, so it should be fairly easy for
you to make a decision on whether it's you that they are targeting.
The new entrant into the city's diamond and jewelry market, the Coimbatore-based
Kirtilal Kalidas and Company, is organizing an exhibition of exclusive diamond-studded
gold jewelry for a 6-day period. A new theme of jewelry will be displayed every
day, with the various themes being Hearts and Arrows, Godly Creation, Gold in
Sterling, White Empress, All Occasion Gifts, Bridal Jewelry, Bay of Bangles and
Antique Jewelry. They also have an exclusive collection of Nakshatra (the ad that
we see on TV channels), men's collections and Puja articles.
Kirtilal's has won awards in various categories from the World Gold Council during a jewelry festival held recently, and the award winning jewelry set (comprising a necklace, a ring, tops, bangles and a bracelet in lotus shape) will also be displayed during the exhibition.
Insurance coverage is being offered on the jewelry purchased here, as a unique feature. Jewelry worth more than Rs. 25,000 gets insured with The New India Assurance Company at the point of purchase itself for a period of one year. The company will pay the premium on behalf of the customer on his purchases.
Please contact V R Gunashekar, General Manager, at 662-1211/662-1311/662-1411
for further details.