Watch executives blast their monomania and fire their vision, as they assemble to get an exordium on taming the tiger, from Wilfried R Vanhonacker.
The Indian School Of Business pares your way for high returns on your business pursuits in China, through a workshop on accelerating your business success in China.
The workshop is characterized by its practical, hands-on approach. Its objective is to provide foreign managers with the skills and knowledge needed to adapt to a difficult and uncertain environment, especially for those operating in China.
Wilfried R Vanhonacker is the head and professor, the Marketing Department of HKUST Business School, Hong Kong University of Science and Technology. He has published papers like "A Better Way to Crack China", Harvard Business Review, July-August 2000, and "Entering China: An Unconventional Approach", Harvard Business Review (April 1997). He also has books like "The China Casebook" and "The Asian Marketing Casebook" to his credit.